freuds is one of the UK's largest full service PR agencies. Since 2015 we've been responsible for crafting their digital presence; building a home that does justice to their portfolio and communicates their natural affinity for crafting online experiences.
From high energy music videos to meticulously planned branding experiences, freuds' portfolio is incredibly diverse.
We continue to collaborate with freuds to develop their own digital spaces as well as related ambitious editorial projects.
Information architecture, visual design and development
In 2017, as freud's team and portfolio continued to grow, the agency needed to elegantly showcase their expertise in the digital field.
Understanding the brand's digital presence as a key tool to reflect the brands technical skill as well as creative portfolio, we worked closely with the freuds team on a radical new design which combines dramatic visuals and an editorial approach with frictionless user experience. Rather than iterate on the previous site, we decided to build the new website from the ground up. This freed us from any limitations of legacy development and enabled us to build a totally bespoke product to support freud's broad range of content - incorporating video, photography, art and editorial.
Back in 2015 they approached us with a brief to build a digital space that worked as a natural extension to their new office premises, to create a coherent and compelling brand experience on and offline.
We took inspiration directly from freud's head office's 'curiosity wall', which arranged inspiring and intriguing objects within a strong geometric grid. Online, the grid became a unifying framework to display and navigate a broad range of diverse projects. This rational and aesthetically striking arrangement was built to support an ever changing display of content in a system that was simple for the team to update.
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