Freuds

Introduction

We closely collaborated with Freuds, one of the UK's largest independent PR agencies, for several years, working on the design and development of key web properties. These initiatives involved crafting two distinct versions of their primary site and creating multiple sites for their various subsidiaries and side-projects. The scope ranged from portfolios to editorial platforms.

Background

Freuds is a global independent public relations agency, and I've collaborated with them on several projects, both internal and client-facing. When they moved into their new office on Stephen Street in Central London, they decorated the reception area with a grid-like structure showcasing artwork from their collection.

For their new website, we aimed to replicate this experience online, giving clients and staff the same impression when entering their office. We thoughtfully designed a responsive online grid that functions seamlessly across both desktop and mobile devices.

The grid features two distinct modes: one showcasing photographs of the artwork, and another—the default view—highlighting client projects and offering visitors an intuitive way to explore the breadth and diversity of Freuds' work. This approach effectively created a unified and consistent experience between their physical and digital spaces.