Direction of Travel

Digital platform for a very analogue product

Direction of Travel

  • SizeSmall

  • TypeEcommerce

  • AreaAviation

Direction of Travel is a newspaper about airline maps and the culture of flying, published twice a year by Good Caesar. It's a love letter to the rich visual history of flying. Airlines have been charting their networks since the birth of powered flight, but their maps have been a little overlooked.

We designed and developed its website, a custom Shopify implementation. The site acts as the primary digital home the project alongside the Discover site.

What we did

  1. Digital concept

  2. Design

  3. Development

  4. E-commerce

A digital interpretation

To accompany the newspaper, we developed a platform where you can explore vintage airline maps in all their glorious print detail. This platform is not meant to compete with its printed cousin but rather provide a unique online experience.