Direction of Travel

Digital platform for a very analogue product

What we did

  1. Digital concept

  2. Design

  3. Development

  4. E-commerce

Direction of Travel is a newspaper that explores the history of airline maps and through those takes a deep dive into the culture of flying. It's a love letter to the rich visual history of flying. Airlines have been charting their networks since the birth of powered flight, but their maps have been a little overlooked.

We designed and developed its website, a custom Shopify implementation. The site acts as the primary digital home the project alongside the Discover site.

A Digital Interpretation

To accompany the newspaper, we developed a platform where you can explore vintage airline maps in all their glorious print detail. This platform is not meant to compete with its printed cousin but rather provide a unique online experience.