UBS is the world's largest wealth manager. It founded editorial platform UNLIMITED in partnership with VICE, Vanity Fair, The Future Laboratory and Monocle.
UBS was looking for a way to establish itself as a leading voice in online conversations about wealth, society and business, and find alternative modes of engaging with a new generation of potential clients. By collaborating with some of the world's most respected publications, UBS could power the production of thoughtful, engaging content which would encourage the curious and challenge the conventional. Our challenge was to craft a new kind of online experience to optimise this rich content and enable its production across multiple platforms. Read more
UBS were aware that the success of this project depended as much on excellent user experience design as groundbreaking content. Accordingly, Good Caesar was brought in at the very start of this project and has been responsible for research, design strategy, UX and UI, visual design, complete digital development, and the creation of a custom CMS to support multiple editorial teams. The result is a completely bespoke publishing platform, built to support the publication and consumption of fascinating content. We continue to work with UBS, proactively refining the platform and supporting the project's ongoing evolution.